When considering the cost of marketing, the investment doesn’t always come in dollars. Sometimes the greatest form of marketing is word of mouth, but when supplemental resources are needed, there are endless easy to use online tools available. Here’s the catch – how do you know which ones are worth it? What tools will truly be beneficial in making your property one that stands out above the rest? We’ve compiled a list of 27 different foolproof tools that we are sure will push your property to the next level.
Let’s dive in!
SOCIAL MEDIA TOOLS
- FB Page + Audience Insights
Anyone who does Facebook marketing and advertising needs to use Facebook Page Insights. It lets you peek behind the curtains and understand the behavior of your customers (which is valuable outside of Facebook, too). Similar to Facebook Page Insights, Facebook Audience Insights give you inside information on your prospects. However, rather than focusing on your own audience, you can get insights into the audience of your competitors.
2. Google Alerts
Google Alerts allows you to discover the social media platforms that are driving traffic to your site. Every time your brand or keywords are mentioned, you’ll get a notification. It’s a powerful tool, and best of all, it’s free to use.
If you’ve never used IFTTT, then you’re missing out. IFTTT is a tool that lets you instigate targeted actions based on an “if this, then that” format. It can be integrated with hundreds of different tools and social media networks, which makes it super powerful.
It can take a lot of time and energy to stay on top of updating several social media accounts. With Buffer, you can manage posts for multiple social media platforms from a single dashboard.
With all of your social media consolidated in a single location, you also get consolidated analytics so you know how your posts are performing across platforms. This makes it easy to see which types of content are doing well and which aren’t.
5. Social Mention
Monitoring your social media presence can be a challenge if you don’t have a way to automate and streamline the process. This is where Social Mention comes in. With this program, you can monitor four major metrics: strength, sentiment, passion, and reach.
SEO / RANKINGS TOOLS
6. Google PageSpeed Insights
Page loading time is one of the most critical factors in conversion and bounce rates. Use Google PageSpeed Insights to get a real-time analysis of your website speed.
SpyFu lets you research your competitors’ most profitable keywords to spot new SEO and PPC opportunities. You’ll be able to find all of the content and backlinks that help them outrank you so that you can plan a more pointed strategy.
QuickSprout helps you to learn about sites similar to yours so that you can figure out how to out-do them in search rankings. Just enter the URL of your competitor and click on the “Login with Google” button to easily get started.
9. Google Trends
Google Trends is another neat Google product. This free tool enables you to search for keywords based on volume and identify the potential of different short and long search terms.
It can be helpful to see your website through the lens of a search engine. Simply enter your website URL into Browseo and the tool will show you a hierarchy of particular elements. You’ll learn something new every time you use this.
CONTENT MARKETING TOOLS
11. Google Docs + Sheets
Another free tool from Google, these will both assist when collaborating with others on a project. You’ll be able to track and monitor edits and additions all within a few clicks. The only necessity to begin is a Gmail account, however, you’ll be able to share the files with any email address.
Human editors are great. Built-in spellcheckers are nice. However, neither of those are perfect. It’s good to add another layer of editing to your writing and Grammarly is the answer. This powerful tool automatically checks anything you write or publish in an Internet browser.
13. Hemingway App
The Hemingway App encourages succinct writing by identifying superfluous words, hard-to-read sentences, and passive voice. It may not make you write like Ernest Hemingway, but it can be extremely useful for making your posts more readable.
As the demand for visual content increases, you’ll need to use tools that empower you to express your creativity and develop gorgeous visuals that resonate with your audience. Visage is the perfect tool to get started.
Infographics can generate high returns, but only if they’re done properly. Piktochart can have you developing beautiful and engaging infographics, even if you have no prior experience. Given a library of more than 1,000 images, you’ll be up and running in no time.
EMAIL MARKETING TOOLS
We can’t possibly talk about email marketing without first talking about lead generation and nobody does lead generation better than OptinMonster. You can create Optin campaigns that trigger at just the right time to capture abandoning visitors before you lose them forever, or that pop up when a reader is engaged in what you have to offer. “We integrate with every email marketing service under the sun and our new drag and drop builder makes building campaigns quick and easy.”
You’ve probably heard of MailChimp’s paid services, but did you know there are some pretty useful features in the free version? One of the most popular is the Subject Line Researcher feature. Easily get started sending emails to past, present, and future residents now.
WPForms is the best form-building tool for WordPress. Use it to get in touch with your prospects, and collect any information you need up front. The drag-and-drop interface makes it super easy to fully customize your forms.
Widely regarded as the most advanced analytics platform in the world, Mixpanel lets you measure and analyze mobile and web functions. The biggest difference between Mixpanel and other similar platforms is that it monitors customers based on actions, not page views.
Localytics is a unique tool that integrates elements such as user insights, marketing automation, and smart targeting into a single platform to drive user engagement. It’s used by some of the biggest companies in the world and certainly lives up to the hype.
If you’ve ever looked at your site analytics and yelled “What do you want from me?” you’re not alone. That’s why Inspectlet lets you analyze user activity via eye-tracking heat maps, screen capture, and user interaction analytics. You’ll be able to watch how users interact with your site and figure out where they may get confused. And then get to work fixing those areas.
22. Google Analytics
This is the basis for everything you could ever want to know about what is happening on your website. So, make sure you have this installed. You can also have it sent you an automated report weekly or monthly so you don’t have to worry as much about remembering that pesky login.
This is a great website to use to get free stock images for your creative.
This is another great free stock photo website for when you are in a pinch for an image for an ad or website.
Canva is more than just a place to get images, but they do have a ton of stock images available. But, the great thing about canva is you can create ads, posters, and other marketing pieces you need using its many templates.
Additional Online Advertising Tips
26. Facebook Pixel
We’ve written about this previously. But, you want to have this on your website. There are many things you can do once it is installed that will help you not only retarget past prospects but also reach new customers based off of your previous website traffic. CLICK HERE TO READ THE OTHER ARTICLE
27. Linkedin Retargeting
DID YOU KNOW…. You can actually run retargeting campaigns to prospects who visited your website on LinkedIn! All you have to do is create retargeting campaigns inside of LinkedIn ads module and place the special code in the header of your website and then you are in business.
If you are in property management and would like to hear more about how we help you grow your resident engagement & loyalty then please feel free to contact us today!